Can I Really Make $50,000 From Just One Ad?

Yes and no – and here’s the kicker. Do you really want to?

Just because you see numbers below don’t have an “amego” moment on me. That’s an “and my eyes glaze over” moment.

The evidence is in – you can add big $$$ to the bottom line with just one ad and it’s a “no brainer” so work with me here… it’s all in round figures to keep it simple and you’ll be amazed at the results.

What’s your average client spend? $50… maybe $70… or even $100?

Let’s go the middle with $70 and let’s also say that each client visits 10 times a year.

Each client is worth $700 each year. Make sense right?

Let’s say that you only got 1 new client each week from your yellow pages ad. That’s 50 clients a year, round figures.

50 times the $700 a year gives you $35,000 extra income.

So the answer is YES, you can make $50,000, easily!

What’s that you say? But it’s only $35,000 and not $50,000.

Ahhh, yes, you’re right. BUT, do you only keep each client for a year?

The industry average is 3 years so that extends out to over $100,000.

Are you saying that I can pull $100,000 from just one ad? Umm. yeah!

And that’s not counting the referrals they’ll bring in or the fact that the numbers I’ve used are so conservative.

If you add any numbers at all to this – like your average client spend is higher, or you get 2 clients a week or they come in more than 10 times a year then it’s quite easy to double this figure.

$100,000 a year is easy from a yellow pages ad… if it’s the right ad. And it’s not rocket science – just follow the formula in the Salon & Spa Yellow Pages Ad Secrets. With all the examples of the right and wrong ways you really can’t stuff it up… not even if you tried.

Plus… How can you go wrong when you get a FREE Yellow Pages Ad Critique valued at $400 included in the deal?

Here’s what Pam Lavender said only just last month. (I’ve pasted in the entire email)

Dear marketing ‘guru’,

I feel like a kid in the classroom, but you have now proven “you CAN teach an old dog new tricks”
You should use that as part of my fabulous testimonial, so here goes.

Thanks Peter for the rework on my yellow pages advert copy. It looks great now you have given it the (Worldwide Salon Marketing) and Peter Butler make-over. It’s the first time I have had the insight to take advice from someone else who obviously knows more about marketing than me. It just goes to show you CAN teach an old dog new tricks and I’ll stick to what I know best in future, and leave the marketing to the experts, like you.

Cheers,

Pam Lavender (hairdresser extraordinaire)

As you can see from Pam’s email she’s a real character and I ended up re-critiquing her ad for her after a second ad makeover – all a part of the extraordinary service that we give at Salon Yellow Pages Ad Secrets.

Go the extra mile, just like you do for your clients so if your ad deadline is anywhere close you need to act now because we have some tricks in the system that you will want to know about well before the yellow pages ad deadline comes close.

What’s the old saying – “Better to be forewarned that forearmed” so jump over there now.

Salon Yellow Pages Ad Secrets

3 Best Tips For Using LinkedIn!

I started using LinkedIn about a year ago. Probably like most people I set up my profile and did nothing with it. To be honest, I wasn’t sure what else I should do.

You do need to build up your connections. Check your friends ‘connections’ too and ask for the introduction to like minded people.

It is a valid networking and lead generation tool and I’ve generated 1 hot lead through it already so I’m good with that. A friend even had a job offer last month too!

Here’s the share on a few tips and tricks that could help.

First up is your Public Profile URL… Edit it.

The default link looks something like this – http://www.linkedin.com/pub/XX/xxx/XXX which is pretty ugly and random.

What makes a lot more sense is to use the word or term you want to ‘rank’ for with the search engines. So change it to something like this http://www.linkedin.com/in/thepeterbutler but it could be your business name if you like.

It will help in Google World. Your name should still appear in the search results regardless but if the text link contains the actual words, like your name or business then that’s all the better for the search results.

Increase Your Public Profile!

I’d also recommend placing this as a link on your website. The more links on your site to other sites about you will increase your overall profile on the internet.

A point to consider, when people click on that link and they’re redirected to your LinkedIn page the sexier URL will appear in the address bar, much more professional rather than some generic random line.

It’s easy to edit. Just hit ‘edit my profile’ and click on the text. Your name might be taken already so be prepared to slip in something that sets it apart. You can use a digit or perhaps ‘the’ as a differentiator.

I have both my LinkedIn and my Facebook profiles as links under a category link ‘social media sites’. My take is this, people want to do business with people and this shows them that humanness side. You should have decent profiles set up on both Facebook and LinkedIn.

Your Own Personal Built In Website Feature!

This is huge. Click on ‘Applications’ in the left navigation bar and you have 10 applications at this point ready to ‘plug in’ to your profile.

The biggest for me was the Wordpress plug-in. This feature means as I make a post to my site it appears in my profile automatically. So my last 3 posts are sitting in there with no effort, getting more exposure and all the while telling my story and adding to my credibility. That is a very cool tool.

Yup, it has a Built In Slide Show Presentation too…

The Slide Share Presentations will be my next set up – this will be a real boon for a lot of people too. I show my wares via Power Point so this will work particularly well for me.

What plug-ins will suit you?

Depending on the nature of your business as to which other plug-ins will be most useful to you. This is the short list of other tools – Google Presentations, Blog Link, LinkedIn Polls (cool), Trip-It, Reading List by Amazon and some online collaboration tools.

It seems the issue for most people is time, to learn how it all works or committing to ‘building that network’. It’s the same for me so my take is to do this stuff in my ‘slow’ time or at least not my ‘peak’ productive time. I’ve even sat there with my laptop while I catch a TV show to get through it.

So, go to it and get LinkedIn!

While your there let’s get connected too. The more ‘connections’ we all have the better.

Here’s my public profile link: http://www.linkedin.com/in/thepeterbutler

See you on LinkedIn!