I feel like a kid in the classroom…

Here’s what Pam Lavender said only just last month. (I’ve pasted in the entire email)

Dear marketing ‘guru’,

I feel like a kid in the classroom, but you have now proven “you CAN teach an old dog new tricks”
You should use that as part of my fabulous testimonial, so here goes.

Thanks Peter for the rework on my yellow pages advert copy. It looks great now you have given it the (Worldwide Salon Marketing) and Peter Butler make-over. It’s the first time I have had the insight to take advice from someone else who obviously knows more about marketing than me. It just goes to show you CAN teach an old dog new tricks and I’ll stick to what I know best in future, and leave the marketing to the experts, like you.

Cheers,

Pam Lavender (hairdresser extraordinaire)

When the yellow pages rep came to see me…

When the yellow pages rep came to see me he started to tell me what I needed. I then told him what I wanted and showed him my ad. He then tried to change most of the ad.

I suggested that he change nothing and that I was confident that what I had would work. To cut a long story short the ad was left as is and he gave me a $600 discount on the original price.

The best part was that he booked for a cut and colour the next day. I guess the ad worked before it even went to print.

Jennifer Coleman of Snipz Hair Salon in Edge Hill.

Thank you SOOO very much for your help with my Yellow Pages advertisement.

“…I am THRILLED…!” Thank you SOOO very much for your help with my Yellow Pages advertisement.

I couldn’t even have started this without your “Salon & Spa Yellow Pages Salon Secrets”.

I did exactly what you advised… built the whole ad by implementing your page by page instructions. Not that this was easy… but it was a whole lot better than anything I have ever come up with on my own.

Of especial help was your availability to critique the ad… I don’t know how you come up with these amazing ideas… every time I changed the ad using your suggestions it became tighter… more powerful and I could see how the whole ad jumped out to grab the reader with a power packed grab of benefits.
I’m thrilled with it!

Lesley Morgan-Wesson, Lady at Bay, Neutral Bay, New South Wales